Some businesses spend years searching for a technology partner they can truly trust. DigitalExpress made that call before they served their first client. Twenty years later, it remains one of the smartest decisions they ever made.

Based in Woodstock, Cape Town, DEX is a full-service provider of printed branding materials and visual communications solutions, delivering across one of the widest ranges of applications in the South African print and branding industry.

From business cards, flyers, and menus to retail display printing, shop signage, textile printing, event materials, promotional items, vehicle branding, and digital signage, DEX delivers end-to-end print and branding solutions for businesses that need quality, consistency, and speed across every physical brand touchpoint. DEX turns brand ideas into bold, physical realities for businesses that refuse to be invisible.

But what has always driven DEX is not the breadth of what they produce. It is the people behind it, and the ingenuity they bring to every single brief.

As DEX Sales Director Gavin Sam puts it: "What drives this business is passion. We are passionate about what we do, passionate about our clients, and passionate about our people."

That passion is the engine. Technology is what makes it unstoppable.

Why choosing the right print technology partner in South Africa changes everything

When DigitalExpress (DEX) launched they faced the same defining question every new business confronts: who do you trust to help you build something that lasts?

For a startup entering the highly competitive print and branding market, the answer carried real weight. In a competitive industry where your reputation is only as strong as your last delivery, the answer carries real commercial weight. The wrong technology partner -unreliable equipment, unresponsive support, an account manager who only surfaces when there is something new to sell - is not just an inconvenience. It is a direct threat to every promise you make to every client.

This is the reality that many South African print businesses navigate daily. And it is precisely the challenge that Altron Document Solutions is built to solve differently.

Great people need great tools. The gap between a creative vision and a flawlessly executed physical product is bridged by technology - and the partner who ensures it never fails you.

DEX chose Altron Document Solutions (ADS), South Africa's leading managed print services provider and the world's largest authorised Xerox distributor, operating across 26 sub-Saharan African countries, from day one. It was a bold move for a business that had yet to prove itself. Twenty years later, it is the foundation on which everything they have built still stands.

When human ingenuity meets world-class technology

For DEX, Xerox production printing equipment supplied and supported by ADS became the technical backbone of their creative ambition.

It meant they could pursue demanding briefs with confidence. It meant consistency of output that became a commercial asset in its own right - something DEX could actively sell to every retail client, agency, and brand manager who walked through their door, knowing delivery would never fall short.

It also meant something less tangible but equally powerful: the freedom to innovate. When your technology is reliable and your partner is genuinely present, your people stop managing risk and start creating possibilities. They push briefs further. They develop new capabilities. They grow.

That is what technology in the hands of passionate, skilled people actually looks like -and it is exactly what the DEX and ADS partnership has produced for two decades.

A partnership built on shared values, not service level agreements

When DigitalExpress chose Altron Document Solutions, they did not just gain access to world-class Xerox production printing equipment. They gained something harder to find and more valuable to sustain: a partner with the same values.

At ADS, customer-first is not a policy, it is a way of operating. It means trusting people to deliver, being present when it matters, and building the kind of deep familiarity with a client's business that allows you to anticipate needs before they become problems.

For DEX, that translated into reliability measured not by service level agreements, but by relationships. It meant that the quality of output from their Xerox equipment became a direct commercial asset, something they could confidently sell to their own clients, knowing the consistency would never waver.

It meant they could grow. Expand. Take on new clients and bigger briefs- safe in the knowledge that when they made a promise, their partner was right behind them to help deliver it. That is what twenty years of doing business together makes.

At Altron Document Solutions, reliability is not measured in response time metrics. It is built through a deep understanding of each client's business, the pressures they face, the clients they serve, and what it takes to support them without disrupting their operations. ADS field teams, account managers, and technical specialists are empowered to act like partners, not vendors - showing up not because a contract requires it, but because the relationship demands it.

For DEX, that translated directly into business growth. The quality and consistency of output from their Xerox production printing equipment became a commercial asset they could actively sell - a guarantee of excellence they could offer every retail client, agency, or brand manager who walked through their door, knowing the delivery would never fall short.

How Altron Document Solutions drives business growth for South African print companies

The DEX story is one that resonates across South Africa's print and branding sector and beyond it.

Whether you operate a digital print studio, a full-service branding company, a signage and display business, or an in-house corporate print environment, the challenge is the same: you need production printing technology that performs without compromise, supported by a team that treats your operational continuity as their own responsibility.

Altron Document Solutions delivers this through:

• World-class Xerox production printing equipment: from high-volume colour presses to wide-format and specialist output solutions, configured to the specific needs of your production environment
• End-to-end managed print services: covering installation, maintenance, consumables management, and proactive monitoring to eliminate downtime before it happens
• Expert technical support across South Africa and sub-Saharan Africa: with on-the-ground teams who know your environment, not a remote call centre
• Document workflow and digital solutions: helping print businesses evolve beyond hardware into smarter, more connected production environments
• A partnership model built on relationships: where your account manager knows your business, not just your contract number

At Altron Document Solutions, we believe every business deserves more than a vendor. It is time to move from being just another customer to a valued partner.

Frequently Asked Questions

• What production print and branding solutions does Altron Document Solutions provide in South Africa? Altron Document Solutions supplies and supports the full range of Xerox production printing equipment in South Africa, including high-volume colour presses, wide-format print solutions, and multifunction devices. ADS also provides managed print services, document workflow automation, and technical support across South Africa and 26 sub-Saharan African countries.
• Who is the authorised Xerox distributor for print businesses in South Africa? Altron Document Solutions (ADS) is the authorised Xerox distributor in South Africa and across sub-Saharan Africa and is the largest Xerox distributor in the world- making it the primary partner of choice for print and branding businesses requiring enterprise-grade production printing technology.
• How does Altron Document Solutions support print and branding companies in Cape Town? ADS provides on-the-ground technical support, equipment supply, managed print services, and account management to print and branding businesses across Cape Town and South Africa. The ADS model prioritises long-term partnerships over transactional supplier relationships, ensuring responsive service and sustained output quality.
• What should South African print businesses look for in a managed print services partner? South African print businesses should prioritise service responsiveness, equipment reliability, and a partner with deep knowledge of production print environments. Altron Document Solutions offers all three - backed by a six-decade legacy, world-class Xerox technology, and a track record of long-term partnerships with leading South African print companies including DigitalExpress.
• How does Altron Document Solutions help print businesses grow? By ensuring production equipment operates at peak reliability, providing proactive managed print services, and delivering the kind of expert partnership that allows print businesses to confidently scale their client offering - Altron Document Solutions directly enables the commercial growth of print and branding companies across South Africa.

Ready to move from being just another customer to a valued partner?

Contact us: https://documentsolutions.altron.com/contact-us